Consumers Are Weird
Consumers Are Weird
- Date February 22, 2018Time 8:30 AM - 10:00 AMLocation C.I. ShenanigansAddress 3017 Ruston Way Tacoma, WA
Members $20.00Non-members $25.00Student Members $15.00
It’s a fact! Our brains don't always act logically or make rational decisions. They are guided by rules of thumb that have developed over time and often without our conscious knowledge. Yet, when marketing professionals build out strategies, they are almost always based on logic.
What if you understood how changing one sentence (or even one word) could dramatically impact the return on your messaging? What if you could tap into those hidden choices in the subconscious mind of your audience to know what they will actually do (not just what they say they will do)?
Melina Palmer of Defying Gravity will unlock the answers and give you the key so you can see marketing strategies in a whole new light.
ABOUT OUR SPEAKER
Melina has been building and reimagining brands for a decade. While director of marketing and brand at Verity Credit Union her fresh, new “truth” brand launch nearly tripled brand awareness in less than two years. Melina has a Masters Degree in Behavioral Economics from The Chicago School of Professional Psychology. Melina worked at an advertising agency and launched her own credit union consultancy with clients across the country. She was also the first individual to graduate from the University of Washington’s Global Honors Program with a degree in business, and her senior thesis was presented at the Association of Consumer Research Symposium in Hyderabad, India.
8:30-9:00 a.m. - Registration, breakfast & networking
9:00-9:45 a.m. - Program
9:45-10:00 a.m. - Q+A, door prizes
Breakfast and coffee are included in the price of your ticket.
Walk-in policy: All reservations need to be made in advance. Walk-ins will be welcome at the same price, but we will not be able to provide a meal. Thanks for understanding!