MEDIA & ENTERTAINMENT PANEL: HOW COVID CHANGED THE NEED FOR DIGITAL ENGAGEMENT

When COVID-19 hit the U.S. in March of 2020, the media and entertainment industry was among the most adversely affected. Organizations reacted to the crisis by closing in-person venues…stadiums, theaters, theme parks, etc., and pivoted toward direct-to-consumer platforms. Relationships with advertisers also weakened as budgets tightened.

But, these changes also opened up new opportunities. With increased digital engagement, companies can better gauge consumer preferences. And by potentially creating hybrid, multichannel broadcasts, it’s possible that live venues will continue to expand audiences by offering ongoing remote access. While we’re still in the midst of responding to and recovering from the pandemic, businesses can consider adopting lasting practices and technology for a more flexible, efficient future.

WHAT YOU’LL LEARN:

• How media and entertainment first responded to COVID and its repercussions
• Examples of new approaches to legacy in-house creativity employed to reinvent productions and events
• Current limitations and precautions that venues and studios are following, and how they may persist or evolve in the future
• Technology that can ultimately enhance post-pandemic offerings for more accessible, personalized direct-to-consumer experiences

WHO SHOULD ATTEND:

• College intern to CEO-level staff in media and entertainment
• Marketing and advertising employers who partner with the industry
• Consumers interested in how products and services may change

Join Puget Sound and our sister chapters in AMA New York, Atlanta, and LA for a discussion on what media and entertainment companies have learned from this crisis and how they can lay a foundation to “future-proof” the industry.