MarketMix 2022 Agenda

Get ready for a beautiful day networking, growing, and discussing the future of marketing.

8:00 – 8:30

Registration, Breakfast, and Networking

8:30 – 8:45

Opening Remarks

8:45 – 9:45

DEI REALTalk Panel

We’re Past the Point of Diverse Photos on Your Website

9:45 – 10:00

Break & Networking

10:00 – 10:45

Breakout Session 1

  • Creating Your Marketing Plan of Action (Workshop), Emily Trickey
  • Leading in a Social World (Presentation), Aaron Templer

10:45 – 10:55

Break & Networking

10:55 – 11:45

Coffee Talk 

Be in the audience during this live episode!

Host: Julie Lichtenberg

11:45 – 12:00

Break & Networking

12:00 – 12:45

Breakout Session 2

  • Incorporate AI and Other Auto Methods Into Your Marketing (Presentation), Christina DiPinto and Dr. Kathy Cox
  • Successful Streaming Strategies for Digital & Traditional TV Buyers (Presentation), Sarah Camp
  • Do Your Customers ❤ You Enough? (Presentation), Bryan Rutberg

12:45 – 1:15

Lunch & Networking

1:15 – 2:00

Breakout Session 3

  • Secrets of Sustainability: Motivating Pro-Environmental Consumer Behavior (Lecture), Professor Mathew Isaac

2:00 – 2:15

Break & Networking

2:15 – 3:00

Breakout Session 4

  • FOMO Isn’t a Marketing Strategy (Presentation), Jocelyn Quall
  • Make your Marketing Accessible to People w/ Disabilities (Workshop), Mary Sheely
  • Marketing in the Metaverse: Or How I Learned to Stop Worrying and Love Extended Reality (Presentation), Benjamin Gold
  • Office Hours Roundtable, Preston Parshall

3:00 – 3:15

Break & Networking

3:15 – 4:15

Keynote

What You Don’t Know About Your Audience is Killing Your Marketing, Rand Fishkin

Where do your customers discover they have the problem you solve? How do they go about researching it? When, whether, and how do they decide to buy? We all know that the buyer’s journey is long, complex, and multi-channel, yet most of our marketing reflects only the few, easily-researchable tactics (search keywords, ad placements, etc). In this presentation, Rand’s going to examine the mistakes most organizations make in connecting real audience behavior to marketing investments, and show a better way.

4:15 – 4:30

Closing Remarks

4:30 – 5:00

Snacks & Networking

*last updated 6/20/22

Early Bird Registration opens Thursday, June 2 through Friday, July 1.