Cofounder and CEO, SparkToro
Keynote: What You Don’t Know About Your Audience is Killing Your Marketing
Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.
SparkToro® is a software company founded by Casey Henry and Rand Fishkin, based in Washington State, USA. We believe high-quality market research and audience research should be available to everyone, not just tech giants and those with huge budgets.
In 2018, Rand started SparkToro with Casey Henry and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.
Senior Content Strategist, PMG
Breakout Session 4: Marketing in the Metaverse: Or How I Learned to Stop Worrying and Love Extended Reality
Ben Gold has been in marketing for over a decade, with organizations such as Microsoft, Intel, and AWS, to tell the story of digital transformation. Passionate about technology’s role in society, Ben is helping companies build content and strategies that connect with audiences and accelerate business goals.
Professor of Marketing, Albers School of Business and Economics | Seattle University
Breakout Session 3: Secrets of Sustainability: Motivating Pro-Environmental Consumer Behavior
Mathew Isaac, Ph.D. is a Professor of Marketing and the Thomas F. Gleed Chair of Business Administration in the Albers School of Business and Economics at Seattle University. His research focuses primarily on consumer judgment and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions. In addition to conducting research on product disposition and sustainability, Dr. Isaac teaches an undergraduate elective course titled “Consumption and Happiness” that explores how different types of consumption affect subjective well-being. His work has been published in leading scientific journals and widely featured in business and popular press, including Harvard Business Review, Time, Forbes, Financial Times, New York Times, Wall Street Journal, The Atlantic, Financial Times, and Fast Company. Mathew obtained his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University and his MBA, with concentrations in Finance and Strategic Management, from the University of Chicago Booth School of Business. Prior to entering academia, Dr. Isaac worked as a Consultant and Manager for Bain & Company and ZS Associates, where he advised media, healthcare, and private equity clients on issues related to sales and marketing.
Co-Owner, Lichtenberg Consulting Group
Coffee Talk – Livestream
CEO and Founder, Fujisan Marketing
Breakout Session 4: Office Hours Roundtable
Vice President of Marketing, Real Estate Business Analytics (REBA)
Breakout Session 4: FOMO Isn’t a Marketing Strategy
Founder and Principal, 3C Communications
Breakout Session 2: Do Your Customers ❤ You Enough?
Bryan, founder and principal of 3C Communications, guides and inspires leaders and their organizations to develop better communications skills, including public speaking, and to make stronger relationship connections with customers and other key audiences as a path to deeper loyalties, greater market share, and way more fun for everyone.
Bryan enjoyed a 20-year corporate career at Hewlett-Packard, McKinsey & Company, and Microsoft. In roles including sales, marketing, alliance management, executive engagement, and communications, he succeeded by using outstanding messaging and communications skills to build relationships and generate results. His corporate years reached their peak, running Microsoft’s renowned Executive Briefing Center, then as a speechwriter and executive communications lead for the Microsoft Corporate VP responsible for the company’s global Customer Support organization.
Founder + Strategist, Three Over Four
Breakout Session 1: Leading in a Social World
Aaron Templer is a polymathic marketing firm owner , occasional speaker, first-time book author (Leading in a Social World), and hobby percussionist. He is an American Marketing Association Professional Instructor and Past President of its Professional Chapters Council and AMA Colorado chapter. His marketing firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership.
Co-Founder + Marketing Strategist, Brilliant Marketing
Breakout Session 1: Creating Your Marketing Plan of Action
Emily is the co-founder and marketing strategist at Brilliant Marketing, a branding and marketing agency helping industry innovators and purpose-led brands bring the world they’ve reimagined to life. As a purpose-driven and seasoned marketer with over 14 years of experience, she brings a conscious marketing approach to her business helping her clients create authentic brands and impactful strategies that inspire their customers. Previously, Emily was the Director of Integrated Marketing at global communications agency, Allison+Partners, where she helped companies define their brand story, developed and executed marketing strategies, and launched campaigns across the globe. In her free time, she enjoys spending time in nature with her family, mountain biking, skiing and teaching yoga.
*page last updated 6/20/22