Our DEI Pledge to Advance Social Justice, Racial Equity and Anti-Racism
We believe marketing has the power to make a difference. As innovators, strategizers, ambassadors and storytellers, we shape narratives that communicate value, create meaning and establish societal norms.
As stewards of the brand and voice of the customer, we have a responsibility to leverage our platform to foster true belonging within our chapters, communities and society as a whole. The catalyst of our actions stems from the unjust murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless other lives lost due to police brutality. Our inaction and silence in the past have resulted in hurt, exclusion and harm, but we are committed to rectifying this and ensuring that our efforts are sustainable and far-reaching.
Achieving equity among all our communities is our goal, with race being the most challenging obstacle to overcome and the most pervasive part of our history. Together, we can use the power of marketing to elevate the voices of underrepresented communities of color while celebrating the differences that make up the fabric of our society.
As a chapter of the American Marketing Association and as marketers representing a diverse set of people, industries and disciplines, we commit to:
- Recruiting and retaining Black, Brown, Indigenous, People of Color (BIPOC) representation* within our board of directors, leadership teams, volunteers and membership.
- Increasing Black, Brown, Indigenous, People of Color (BIPOC) representation throughout our products and services, thought leadership, campaigns, programming and distribution networks.
- Building a pipeline of marketers reflecting the demographics of the populations we serve.
- Partnering with organizations that value and have demonstrated their support to diversity, equity and inclusion.
- Further educating ourselves on racial and social injustice and using our platform to facilitate courageous conversations that promote anti-bias and anti-racism within the marketing community.
- Demonstrating how we’re progressing toward our commitments to hold ourselves accountable and make continuous improvements.
We will use our collective voices to define how marketers can champion inclusion and advance equality, respect and unity.
*Diverse representation includes but is not limited to race, ethnicity, religious preferences, sexual orientation, gender identity, age, abilities (seen or unseen), socio-economic status, language and thought.
