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January 2021

MEDIA & ENTERTAINMENT PANEL: HOW COVID CHANGED THE NEED FOR DIGITAL ENGAGEMENT

January 27 @ 9:00 am - 10:00 am
Online
Media-Entertainment-Panel

When COVID-19 hit the U.S. in March of 2020, the media and entertainment industry was among the most adversely affected. Organizations reacted to the crisis by closing in-person venues…stadiums, theaters, theme parks, etc., and pivoted toward direct-to-consumer platforms. Relationships with advertisers also weakened as budgets tightened. But, these changes also opened up new opportunities. With increased digital engagement, companies can better gauge consumer preferences. And by potentially creating hybrid, multichannel broadcasts, it’s possible that live…

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