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January 2021
MEDIA & ENTERTAINMENT PANEL: HOW COVID CHANGED THE NEED FOR DIGITAL ENGAGEMENT
When COVID-19 hit the U.S. in March of 2020, the media and entertainment industry was among the most adversely affected. Organizations reacted to the crisis by closing in-person venuesâŠstadiums, theaters, theme parks, etc., and pivoted toward direct-to-consumer platforms. Relationships with advertisers also weakened as budgets tightened. But, these changes also opened up new opportunities. With increased digital engagement, companies can better gauge consumer preferences. And by potentially creating hybrid, multichannel broadcasts, itâs possible that live…
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