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Ad-Evoked Nostalgia Breakfast
April 8, 2020 @ 8:30 am - 10:00 am
About this Event
Dr. Altaf Merchant, the “Merchant of Nostalgia,” will explain how nostalgia in marketing can be both powerful and profitable by looking at how consumers are drawn to a brand through a sense of shared history.
ABOUT OUR SPEAKER
Dr. Merchant is Interim Dean and Professor of Marketing at the Milgard School of Business at UW Tacoma. Along with his academic research, he has published over 28 peer-reviewed articles and made over 60 scholarly presentations worldwide. Prior to teaching, Dr. Merchant had a stellar marketing career with several Fortune 500 companies in global brand management. Learn more about Dr. Merchant at www.tacoma.uw.edu/news/article/merchant-nostalgia-0.
SCHEDULE
- 8:30 – 9 am: Registration, networking and breakfast
- 9 – 10 am: Program and Q & A
Thank you to our sponsor!
South Sound/Tacoma SCORE is a team of over twenty nationally Certified volunteer Mentors who provide free professional counseling to aspiring entrepreneurs and small business owners in Pierce, Mason and South King counties. For more information, visit SCORE.