There's plenty of talk about AI's impact on internal marketing processes, but we're overlooking a significant shift in external marketing dynamics: Consumer behavior is rapidly changing, and AI-powered platforms are rapidly altering how people access and process information. In this inspiring and data-driven talk, Debra Aho Williamson will share: AI's current influence on external marketing strategies How platforms like SearchGPT and Perplexity are changing information-seeking habits Lessons from previous technological shifts such as social media