DEI Real Event Series
Knack Coworking 2132 3rd Ave, Seattle, WA, United StatesEngage in a conversation focused on creating a community where all people are valued and respected during this “DEI Real Talk". About this Event What is allied behavior and why is it important? Why is it that much more important if you have power, privilege, are white and male? By sharing the stories of allyship and sharing strategies to overcome unconscious and conscious bias, we identify how to step up and stand up. Join us
Ad-Evoked Nostalgia Breakfast
C.I. Shenanigans 3017 Ruston Way, Tacoma, WACross-Cultural Examination of Ad-Evoked Nostalgia Take a stroll down memory lane with our guest speaker Dr. Altaf Merchant as he presents a Cross-Cultural Examination of Ad-Evoked Nostalgia. About this Event Dr. Altaf Merchant, the “Merchant of Nostalgia,” will explain how nostalgia in marketing can be both powerful and profitable by looking at how consumers are drawn to a brand through a sense of shared history. ABOUT OUR SPEAKER Dr. Merchant is Interim Dean and Professor
DEI Real Talk Marketing for Good: The Parallel Paths of Corporate Social Responsibility and DEI
OnlineLearn + Discuss + Connect. Engage in a conversation focused on creating a community where all people are valued and respected during this “DEI Real Talk". As companies leverage corporate social responsibility (CSR) to drive meaningful change, how can marketers influence and engage consumers to consider issues such as diversity, equity and inclusion? As businesses are being judged more and more on their impact on social issues, can CSR program leaders find a place at
Content Planning: How to Create a Winning Strategy for 2021
OnlineContent With Impact It is more challenging than ever to get your content seen, found and consumed. With all of the online noise in a crowded marketplace, we can’t afford to waste time creating content that doesn’t perform (or worse, doesn’t contribute meaningfully to our organization). Effective content planning and execution will attract the right people, bring you more traffic and conversions, and generate more brand awareness. In this online class, we’ll explore content planning