Ad-Evoked Nostalgia Breakfast
C.I. Shenanigans 3017 Ruston Way, Tacoma, WACross-Cultural Examination of Ad-Evoked Nostalgia Take a stroll down memory lane with our guest speaker Dr. Altaf Merchant as he presents a Cross-Cultural Examination of Ad-Evoked Nostalgia. About this Event Dr. Altaf Merchant, the “Merchant of Nostalgia,” will explain how nostalgia in marketing can be both powerful and profitable by looking at how consumers are drawn to a brand through a sense of shared history. ABOUT OUR SPEAKER Dr. Merchant is Interim Dean and Professor
DEI Real Talk Marketing for Good: The Parallel Paths of Corporate Social Responsibility and DEI
OnlineLearn + Discuss + Connect. Engage in a conversation focused on creating a community where all people are valued and respected during this “DEI Real Talk". As companies leverage corporate social responsibility (CSR) to drive meaningful change, how can marketers influence and engage consumers to consider issues such as diversity, equity and inclusion? As businesses are being judged more and more on their impact on social issues, can CSR program leaders find a place at
Content Planning: How to Create a Winning Strategy for 2021
OnlineContent With Impact It is more challenging than ever to get your content seen, found and consumed. With all of the online noise in a crowded marketplace, we can’t afford to waste time creating content that doesn’t perform (or worse, doesn’t contribute meaningfully to our organization). Effective content planning and execution will attract the right people, bring you more traffic and conversions, and generate more brand awareness. In this online class, we’ll explore content planning
AMA Coffee Talks: Do Your Customers <3 You Enough?
OnlineCoffee Talks is a new video series where our AMA Puget Sound community shares their marketing insight and knowledge. This week's Coffee Talk speaker will be Bryan Rutberg.