In-person events have always been valuable marketing opportunities, but their success was hard to measure and they occurred infrequently. Now, with the rise of digitization, organizations can extend audience engagement before, during, and after events, creating more measurable experiences. Digital marketers are playing a larger role in capturing in-person audience insights, gaining a clearer understanding of attendee interests. In this session, discover the latest trends in blending physical and digital experiences at events, including how

Inspire audiences with engaging ads. When magazines are part of a robust advertising strategy—especially when combined with other platforms (such as digital)—they increase brand awareness and purchase intent. Did you know? 95% of adults under age 25 read magazines. Consumers invest an average of one hour per magazine issue, compared to less than 15 seconds per website page. Join AMA Puget Sound with guest MNI Targeted Media as we dig into the neuroscience of magazines,