data
Lunch & Learn: Preparing for a Cookie-less World
Robinswood House 2430 148th Ave SE, Bellevue, WA, United StatesAdvertisers…Are You Ready for Cookies to Crumble? Join us for an American Marketing Association Puget Sound presentation of what you need to do to be prepared. With cookies being phased out to protect user privacy, advertisers will be hungry for data to personalize content. Hear from Matt Fanelli, SVP of Digital at MNI Targeted Media, to learn about cookie-free solutions that shield clients, how to deliver effective and efficient advertising campaigns in a cookieless world.
Unlocking the Power of Customer Experience Data: Leveraging Insights to Drive Your Marketing Strategy
OnlineIn this presentation, we will explore the key tactics for unlocking the power of CX data to drive your marketing efforts. First, we'll discuss the types of CX data you need and where to obtain it. We'll then dive into five tactics that you can employ to effectively leverage this data in your marketing strategies.