Tacoma

Cross-Cultural Examination of Ad-Evoked Nostalgia Take a stroll down memory lane with our guest speaker Dr. Altaf Merchant as he presents a Cross-Cultural Examination of Ad-Evoked Nostalgia. About this Event Dr. Altaf Merchant, the “Merchant of Nostalgia,” will explain how nostalgia in marketing can be both powerful and profitable by looking at how consumers are drawn to a brand through a sense of shared history. ABOUT OUR SPEAKER Dr. Merchant is Interim Dean and Professor