There’s plenty of talk about AI’s impact on internal marketing processes, but we’re overlooking a significant shift in external marketing dynamics: Consumer behavior is rapidly changing, and AI-powered platforms are rapidly altering how people access and process information. In this inspiring and data-driven talk, Debra Aho Williamson will share: AI’s current influence on external marketing strategies How platforms like SearchGPT and Perplexity are changing information-seeking habits Lessons from previous technological shifts such as social media Read More…
Join AMA Puget Sound for an engaging panel discussion on the transformative impact of AI in the marketing industry. Our expert panelists will delve into how artificial intelligence is revolutionizing various aspects of marketing, including creative processes, content generation, advertising executions, and more. Read More…
Successful communicators take a proactive, rather than reactive, approach to protecting their brands’ reputations. Join our webinar on proactive crisis management to discover how modern communicators leverage advanced AI technology to protect their brands’ reputations. Discover how to safeguard your brand’s reputation by anticipating and preventing crises, leveraging data insights, and developing effective crisis response plans. This webinar begins at 10am PST Key Takeaways Anticipate and Prevent: Understand the importance of proactive measures in crisis Read More…
Are you a marketer who is ready to infuse AI into your organization’s strategy and infuse next-generation tech? Are you thinking about implementing AI but have no idea where to start? In this session, participants will learn about low-lift, low-cost AI tools they can begin experimenting with right away at their organizations, which are specific to the marketing, membership, and communications functions. Read More…
