The theme for the 2024 American Marketing Association Leadership Summit in Chicago was EMPOWER, and every second of the conference lived up to it. Here are my three EMPOWERing takeaways. Network Authentically. The secret sauce to successful partnerships is authenticity in shared values, whether establishing a new connection or maintaining one with a customer, sponsor, peer, colleague, etc. As we continue to overcome the pandemic’s impact on our social lives, I am thrilled to connect Read More…
