CityU AMA Professional Marketer Workshops

Whether you’re preparing for the AMA Professional Certified Marketer (PCM) ® program or just want to brush up on you marketing skills and connect with other marketing professionals in the area, you won’t want to miss this exclusive workshop series brought to you by City University of Seattle.

CityU of Seattle is offering AMA Puget Sound members a marketing workshop series showcasing their MBA courses which are also aligned with the AMA PCM ® program. Come get an intro to these key marketing areas, meet other marketers and start making strides in your professional development goals.

When all four workshops are completed not only will you be more prepared for the AMA PCM ®, the fees paid for these workshops can be applied to the CityU marketing certificate or their MBA program. AMA members pay $120 for each session with a discounted rate of $400 when they purchase all four. Non-members pay $150 for each session.

Click here to learn more or to register.

MK526: Brand Management with Jim Copacino – Tuesday, Sept 22nd 2020 from 6-9pm

This interactive workshop introduces students to the concept of brand management and engagement.  We will give you a taste of the course that provides understanding of how consumer behavior and customer engagement influences the creation and management of a successful brand along with brand engagement, the sales process, customer relationship management, and how the customer accesses the brand. 

MK527: Consumer Behavior – Tuesday, October 22nd 2020 from 6-9pm

The consumer behavior workshop gives you the idea of the course that examines the consumer behavior process and what, when, why, where and how consumers choose products and services. It explores how consumer behavior is influenced by marketers’ actions.  We will address marketing research such as research methodology, question design and selection and the interpretation and analysis.

MK528: Marketing Analytics – Date to be scheduled in 2021 

The Marketing Analytics workshop introduces the course that examines strategic decision models and marketing metrics. Market insight, forecasting, data mining, pricing, search marketing analytics, sales analytics, competitive analysis, and presenting the data are covered in the course.

MK529: Marketing Communications –Date to be scheduled in 2021 

This workshop examines theories of integrated marketing communications which includes public relations, social media, mobile, content marketing, traditional print and broadcast media and the influence of integrated marketing communication on marketing strategy and organizational effectiveness.

AMA Members Receive 15% of CityU Seattle Degrees and Certificates! 

Through a unique partnership City University of Seattle is providing a 15% tuition scholarship to members of the American Marketing Association’s Puget Sound Chapter (AMAPS). CityU has aligned its graduate marketing course outcomes to the AMA Professional Certified Marketer (PCM®) program. A CityU student may earn a Graduate Certificate in Marketing and be prepared for the AMA PCM® tests or choose the marketing emphasis as part of their plan of study for the MBA program. Both the graduate certificate and MBA program are eligible for financial aid. Click here for more details. 

Since 1973, City University of Seattle has been relentlessly reimagining higher education in the Pacific Northwest and around the world. As an accredited, private, nonprofit university, our mission is to provide career-relevant education to busy professionals who want to advance their careers and compete in the global marketplace. Today, CityU is recognized as a Top 10 educator of adults nationwide, offering more than 60 degree and certificate programs. Whether students study on-site or online, they learn from practitioner faculty and network with alumni employed at Seattle’s top companies.