The theme for the 2024 American Marketing Association Leadership Summit in Chicago was EMPOWER, and every second of the conference lived up to it. Here are my three EMPOWERing takeaways. Network Authentically. The secret sauce to successful partnerships is authenticity in shared values, whether establishing a new connection or maintaining one with a customer, sponsor, peer, colleague, etc. As we continue to overcome the pandemic’s impact on our social lives, I am thrilled to connect Read More…
The pandemic of 2020 lasted much longer than any of us expected and left a seismic shift in the job market. Employers and employees have seen much coming and going in the greater Seattle area with new many fresh faces appearing in the Seattle marketing scene. Many talented marketing people from all sides of the industry took the opportunity to work from home and now find themselves in a new location looking for their next Read More…
At AMA Puget Sound, we have been running the Volunteer Match Program for over 12 months. Our objective has been simple: to match expert marketing professionals within our AMA community to local nonprofits. To date, AMA has helped Ballard Food Bank, Lambert House, and Community for Youth on various marketing projects. Today we are proud to publish the Community for Youth case study highlighting the success between an AMA volunteer and a local nonprofit. To Read More…
We are pleased to have been included in the Fall 2020 issue of Marketing News, published each Spring and Fall from the American Marketing Association (AMA). As the COVID-19 pandemic continues to ravage through the country, affecting in-person events and meetings many AMA Chapters have moved their focus to career development and training to address the millions who have recently lost their job due to the ramifications of the unmitigated pandemic. In this article, our previous Read More…
Opportunities in Marketing and Design Amidst a Pandemic Do you ever wonder where the phrase “every cloud has a silver lining” originated? It was likely derived from a poem from the early 1700’s by John Milton titled Comus with the lines, “Was I deceiv’d, or did a sable cloud Turn forth her silver lining on the night?” My search for the silver lining has been a constant these days as I carefully tread my way Read More…
AMA Puget Sound, a 501(c)3 non-profit volunteer-led professional association, is inviting the overall marketing community to explore its new website. The new site has been designed to offer a better user-friendly experience with improved navigation and functionality while allowing visitors to see the benefits of AMA Puget Sound (AMAPS) involvement can offer. This has been a passion project for almost a year. The goal was to better align our website appearance and functionality with that Read More…
