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Diversity-Driven Marketing Symposium
February 28 @ 9:00 am - 12:00 pm
Connection, impact, doing what’s right.
Enhancing your DEI program in your marketing department (and beyond) checks all the boxes. Join the AMA Professional Chapters Diversity, Equity, and Inclusion Committee virtually for our first Diversity Driven Marketing Symposium on February 28 from 12:00-3:00 PM ET (9:00-12:00 PM PST). Learn from experts in multiple fields about how they have built strong, impactful DEI programs in their organizations. This program has been approved for three continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential!
The “Diversity Driven Marketing Symposium” champions the full integration of diversity, equity, inclusion, and accessibility (DEIA) in marketing practices, emphasizing the theme “Marketing for All.”
This half-day virtual symposium is designed by marketers for marketers to help you integrate high-performing DEIA strategies into your marketing so you can positively impact your teams, organization, and customers.
Twelve cross-industry experts will share their insights on critical issues directly affecting marketing teams in four engaging sessions on how artificial intelligence and Affirmative Action influence inclusive marketing strategies and workplace diversity. The sessions will also tackle the importance of cultural intelligence in shaping resonant brand strategies and the role of supplier diversity in enriching the marketing landscape with diverse perspectives.
This event is free for both members and non-members!
Agenda
9:00 – 10:00 AM PST
The (un)Intended Consequences of the Affirmative Action ruling in the workplace
This session explores the downstream effects of the Supreme Court’s decision on diversifying professional environments, highlights opportunities for students to advance their careers, and provides practical insights for hiring managers and organizational leaders on how to effectively build and maintain diverse pipelines despite perceived hurdles.
10:00 – 10:30 AM PST
Decoding AI Bias in Marketing
Join the visionary founders of PocStock for this engaging discussion promises to shed light on the intersection of creativity, imagery, and AI in the marketing landscape and lead marketers on a path toward more inclusive, ethical, and effective marketing practices.
11:00 – 11:30 AM PST
Becoming a Culturally Intelligent Marketer
Dr Gabriel will share how marketers can move beyond inclusive marketing and drive cultural conversations using a four-step approach to building your cultural intelligence. Attendees will leave with a roadmap for increasing their cultural fluency and a better understanding of how to craft marketing strategies for a socially conscious world.
11:30 – 12:00 PM PST
Strategies for Unlocking Supplier Diversity in Marketing
This session explores the power and influence marketing can have on advancing economic vitality through supplier diversity efforts. We’ll take a closer look at the three fundamental phases of supplier interaction—identification, engagement, and amplification—and discuss how marketers can proactively create opportunities for diverse suppliers through understanding, collaboration, and action.