Digital Event
Webinar: Why Multicultural Communications Is No Longer An Afterthought
OnlineThe Vida Agency, a premier firm specializing in Multicultural communications and engagement will be sharing tips, best practices AND what not to do when it comes to engaging diverse audiences. Hear from Janine Worthington, Director of Media Relations and Marcela Diaz, ESJ Director on how multicultural audiences have to be at the center during strategy building AND how more than ever, agencies and brands need to do an internal audit to ensure their core values
Crisis Communications: What do you do?
OnlineWhen bad news breaks, the story you tell is more important than ever. You need to act quickly to restore trust and define a path forward. It can be very difficult to find your way to a good story through the maelstrom, especially when stakeholders are ratcheting up the pressure. An objective perspective combined with deep storytelling experience can make all the difference in turning the narrative around. Hosted by Founding Partner, Rumble Marketing. Carol
Unlocking the Power of Customer Experience Data: Leveraging Insights to Drive Your Marketing Strategy
OnlineIn this presentation, we will explore the key tactics for unlocking the power of CX data to drive your marketing efforts. First, we'll discuss the types of CX data you need and where to obtain it. We'll then dive into five tactics that you can employ to effectively leverage this data in your marketing strategies.
Diversity-Driven Marketing Symposium
OnlineConnection, impact, doing what’s right. Enhancing your DEI program in your marketing department (and beyond) checks all the boxes. Join the AMA Professional Chapters Diversity, Equity, and Inclusion Committee virtually for our first Diversity Driven Marketing Symposium on February 28 from 12:00-3:00 PM ET (9:00-12:00 PM PST). Learn from experts in multiple fields about how they have built strong, impactful DEI programs in their organizations. This program has been approved for three continuing education units